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For 60 years the world's best drag racers have gathered in the shadows of the San Gabriel Mountains to bring a new season to life. As each winter comes to a close, the NHRA emerges from the darkness to reintroduce the most visceral motorsport on the planet.
This…is The Awakening.
One of the main goals for reintroducing the sport was to give viewers a reminder of just how visceral NHRA Drag Racing is. React104 honed in on this concept by showcasing dynamic camera angles paired with some of the most immersive audio ever recorded for 11,000 horsepower nitro-burning hemis.
Drag racing is a sport of momentary perfection. As each summer comes to a close, the world’s best converge on the one place where fleeting moments become eternal. This…is Indianapolis.
For four straight days, React104 was a one person crew with one camera. Less than ideal weather conditions for nearly the entire event presented challenges for capturing content, but the final results speak for themselves.
React104's partnership with the NHRA re-defined the standard for professional drag racing video content.